There's no business like snow business! marketing skiing into the 21 st century

Journal of Vacation Marketing

Volumn 4, Issue 4, 1998, Pages 393-407

  Hudson, Simon ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Constraints; Marketing; Skiing; Snowboarding; Winter sports

Indexed keywords

EID: 3843079203     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679800400407     Document Type: Article

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