Effects of social variables on urban children's consumption attitude and behavior intentions

Journal of Consumer Marketing

Volumn 25, Issue 1, 2008, Pages 7-15

  Sidin, Samsinar Md ^a   Rahman, Mohd K Abdul ^a   Rashid, Md Zabid Abdul ^b   Othman, Md Nor ^c   Bakar, Ainul Z Abu ^c  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

^b UNIVERSITI TUN ABDUL RAZAK   (Malaysia)

^c UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Children (age groups); Consumer behaviour; Socialization

Indexed keywords

EID: 38349141509     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810845363     Document Type: Article

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