The effectiveness of upstream influence attempts in high and low context export marketing channels

Journal of Marketing Channels

Volumn 11, Issue 4, 2004, Pages 3-19

  Rosenbloom, Bert ^a   Larsen, Trina ^a   Smith, Brent ^b  

^a DREXEL UNIVERSITY   (United States)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

Cultural difference; Influence; Strategic alliance; Upstream

Indexed keywords

EID: 38149075523     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v11n04_02     Document Type: Article

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