Virtual consumption: Using player types to explore virtual consumer behavior

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4740 LNCS, Issue , 2007, Pages 466-469

  Drennan, Penny ^a   Keeffe, Dominique A ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Consumer behavior; Player types; Virtual consumption

Indexed keywords

BEHAVIORAL RESEARCH; CUSTOMER SATISFACTION; ECONOMICS;

TRANSFER GAME CURRENCY; VIRTUAL CONSUMPTION; BEHAVIORAL APPROACHES; MMORPGS; PLAYER TYPES; PRODUCTS AND SERVICES; REAL-WORLD;

VIRTUAL CORPORATION; CONSUMER BEHAVIOR;

EID: 38149059002     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-74873-1_62     Document Type: Conference Paper

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