메뉴 건너뛰기




Volumn 108, Issue 1, 2008, Pages

Obesity PSAs: Are They Working as a Public Service?

(1)  Stein, Karen a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; AWARENESS; HEALTH PROMOTION; HUMAN; MASS MEDIUM; METHODOLOGY; OBESITY; OUTCOME ASSESSMENT; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLIC HEALTH; PUBLIC RELATIONS; SELF CONCEPT; STANDARD; UNITED STATES;

EID: 37349026551     PISSN: 00028223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jada.2007.11.017     Document Type: Article
Times cited : (5)

References (12)
  • 1
    • 37349007385 scopus 로고    scopus 로고
    • Lancaster KM. Reaching insomniacs with television PSAs: Poor placement of important messages. AllBusiness Web site. http://www.allbusiness.com/marketing-advertising/advertising/366094-1.html. Accessed October 30, 2007.
  • 2
    • 33750144041 scopus 로고    scopus 로고
    • Specification and misspecification of theoretical foundations and logic models for health communication campaigns
    • Slater M.D. Specification and misspecification of theoretical foundations and logic models for health communication campaigns. Health Commun 20 (2006) 149-157
    • (2006) Health Commun , vol.20 , pp. 149-157
    • Slater, M.D.1
  • 3
    • 37349049675 scopus 로고    scopus 로고
    • US Department of Health and Human Services, Ad Council. Healthy lifestyles and disease prevention media campaign: take a small step to get healthy. Small Step Web site. http://www.smallstep.gov/pdf/obesity_whitepaperfinal_71205.pdf. Accessed October 30, 2007.
  • 4
    • 37349075157 scopus 로고    scopus 로고
    • Critics blast "namby-pamby" obesity ads. CNN Web site. http://www.cnn.com/2007/HEALTH/10/22/diet.obesityads.ap/. Updated October 22, 2007. Accessed October 30, 2007.
  • 5
    • 0036158288 scopus 로고    scopus 로고
    • Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign
    • Fishbein M., Hall-Jamieson K., Zimmer E., von Haeften I., and Nabi R. Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign. Am J Public Health 92 (2002) 238-245
    • (2002) Am J Public Health , vol.92 , pp. 238-245
    • Fishbein, M.1    Hall-Jamieson, K.2    Zimmer, E.3    von Haeften, I.4    Nabi, R.5
  • 6
    • 0001211374 scopus 로고
    • Sensation seeking, message sensation value, and drug use as moderators of PSA effectiveness
    • Palmgreen P., Donohew L., Pugzles Lorch E., Rogus M.T., Helm D., and Grant N. Sensation seeking, message sensation value, and drug use as moderators of PSA effectiveness. Health Commun 3 (1991) 217-227
    • (1991) Health Commun , vol.3 , pp. 217-227
    • Palmgreen, P.1    Donohew, L.2    Pugzles Lorch, E.3    Rogus, M.T.4    Helm, D.5    Grant, N.6
  • 7
  • 9
    • 0346886956 scopus 로고    scopus 로고
    • Tailored and targeted health communication: Health strategies for enhancing information relevance
    • Kreuter M.W., and Wray R.J. Tailored and targeted health communication: Health strategies for enhancing information relevance. Am J Health Behav 27 suppl 3 (2003) S227-S232
    • (2003) Am J Health Behav , vol.27 , Issue.SUPPL. 3
    • Kreuter, M.W.1    Wray, R.J.2
  • 10
    • 37349131664 scopus 로고    scopus 로고
    • American Dietetic Association. Attitudes, knowledge, beliefs, behaviors: Findings of American Dietetic Association's public opinion survey Nutrition and You: Trends 2002. American Dietetic Association Web site. http://www.eatright.org/ada/files/trends02release7.pdf. Accessed November 4, 2007.
  • 11
    • 33847275068 scopus 로고    scopus 로고
    • Designing media messages about health and nutrition: What strategies are most effective?
    • Wilson B.J. Designing media messages about health and nutrition: What strategies are most effective?. J Nutr Educ Behav 39 suppl (2007) S13-S19
    • (2007) J Nutr Educ Behav , vol.39 , Issue.SUPPL
    • Wilson, B.J.1
  • 12
    • 37349114550 scopus 로고    scopus 로고
    • Huus K. Land mine PSA shunned by broadcasters. MSNBC Web site. http://www.msnbc.msn.com/id/7351263/. Updated April 12, 2005. Accessed October 30, 2007.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.