-
1
-
-
0035374062
-
Genre Identification and Communicative Purpose: A Problem and a Possible Solution
-
Askehave, I. and Swales, J. (2001) ' Genre Identification and Communicative Purpose: A Problem and a Possible Solution ', Applied Linguistics 22 (2). 195 - 212.
-
(2001)
Applied Linguistics
, vol.22
, Issue.2
, pp. 195-212
-
-
Askehave, I.1
Swales, J.2
-
3
-
-
33845526683
-
Generic patterns in promotional discourse
-
H. Halmari and T. Virtanen (eds) Amsterdam: John Benjamins.
-
Bhatia, V.K. (2005) ' Generic Patterns in Promotional Discourse ', in H. Halmari and T. Virtanen (eds) Persuasion across Genres: A Linguistic Approach, pp. 213 - 28. Amsterdam: John Benjamins.
-
(2005)
Persuasion Across Genres: A Linguistic Approach
, pp. 213-28
-
-
Bhatia, V.K.1
-
7
-
-
0032355641
-
Academic Mission Statements: An Exercise in Negotiation
-
Connell, I. and Galasinski, D. (1998) ' Academic Mission Statements: An Exercise in Negotiation ', Discourse & Society 9 (4). 457 - 79.
-
(1998)
Discourse & Society
, vol.9
, Issue.4
, pp. 457-79
-
-
Connell, I.1
Galasinski, D.2
-
15
-
-
36849041599
-
The Humboldtian Idea of a University. the Bond between Philosophy and the Humanities in the Making of the Modern University
-
Fehr, I.M. (2001) ' The Humboldtian Idea of a University. The Bond between Philosophy and the Humanities in the Making of the Modern University ', Neohelicon 28 (2). 33 - 7.
-
(2001)
Neohelicon
, vol.28
, Issue.2
, pp. 33-7
-
-
Fehr, I.M.1
-
16
-
-
84929066853
-
The Use of Questions in Direct Sales Letters
-
Frank, J. (1989) ' The Use of Questions in Direct Sales Letters ', Text 9 (2). 231 - 59.
-
(1989)
Text
, vol.9
, Issue.2
, pp. 231-59
-
-
Frank, J.1
-
18
-
-
84986172367
-
Measuring Student Quality Variables and the Implications for Management Practices in Higher Education Institutions: An Australian and International Student Perspective
-
Gatfield, T.J., Barker, M. and Graham, P. (1999) ' Measuring Student Quality Variables and the Implications for Management Practices in Higher Education Institutions: An Australian and International Student Perspective ', Journal of Higher Education Policy and Management 4 (2). 73 - 9.
-
(1999)
Journal of Higher Education Policy and Management
, vol.4
, Issue.2
, pp. 73-9
-
-
Gatfield, T.J.1
Barker, M.2
Graham, P.3
-
19
-
-
84986170548
-
Branding Universities in Asian Markets', Journal of Product & Brand
-
Gray, J.B., Fam, K.S. and Llanes, V.A. (2003) ' Branding Universities in Asian Markets', Journal of Product & Brand Management 12 (2). 108 - 20.
-
(2003)
Management
, vol.12
, Issue.2
, pp. 108-20
-
-
Gray, J.B.1
Fam, K.S.2
Llanes, V.A.3
-
21
-
-
36849073221
-
Property Transaction Report; News, Advertisement or a New Genre?
-
Kong, K.C.C. (2006) ' Property Transaction Report; News, Advertisement or a New Genre? ', Discourse Studies 8 (6). 771 - 96.
-
(2006)
Discourse Studies
, vol.8
, Issue.6
, pp. 771-96
-
-
Kong, K.C.C.1
-
22
-
-
0011347769
-
Introduction: Marketization and Privatization in Education
-
Kwong, J. (2000) ' Introduction: Marketization and Privatization in Education ', International Journal of Educational Development 20: 87 - 92.
-
(2000)
International Journal of Educational Development
, vol.20
, pp. 87-92
-
-
Kwong, J.1
-
24
-
-
33947385702
-
The Entrepreneurial University - A Discursive Profile of Higher Education Buzzwords', Critical
-
Mautner, G. (2005) ' The Entrepreneurial University - A Discursive Profile of Higher Education Buzzwords', Critical Discourse Studies 2 (2). 95 - 120.
-
(2005)
Discourse Studies
, vol.2
, Issue.2
, pp. 95-120
-
-
Mautner, G.1
-
25
-
-
18844457565
-
The Role of Corporate Identity in the Higher Education Sector - A Case Study', Corporate Communications: An
-
Melewar, T.C. and Akel, S. (2005) ' The Role of Corporate Identity in the Higher Education Sector - A Case Study', Corporate Communications: An International Journal 10 (1). 41 - 57.
-
(2005)
International Journal
, vol.10
, Issue.1
, pp. 41-57
-
-
Melewar, T.C.1
Akel, S.2
-
28
-
-
85069100772
-
-
University of Stirling (2006) University of Stirling Study Abroad Prospectus, available online at: [ http://www.external.stir.ac.uk/studyabroad/ students_visiting/prospectus/documents/StudyAbroad_06FINAL050505.pdf ], accessed May 2006.
-
(2006)
University of Stirling Study Abroad Prospectus
-
-
Of Stirling, U.1
-
29
-
-
84992889650
-
Critical Discourse Analysis and Conversation Analysis
-
Van Dijk, T.A. (1999) ' Critical Discourse Analysis and Conversation Analysis ', Discourse & Society 10 (4). 429 - 50.
-
(1999)
Discourse & Society
, vol.10
, Issue.4
, pp. 429-50
-
-
Van Dijk, T.A.1
|