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Volumn 42, Issue 4, 2005, Pages 420-448

Charting managerial reading preferences in relation to popular management theory books. A semiotic analysis

Author keywords

Business best sellers; Business writing; Managerial reading; Popular management theory; Semiotics

Indexed keywords


EID: 36849029476     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/0021943605276803     Document Type: Article
Times cited : (19)

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