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Volumn 15, Issue 2, 2004, Pages 63-72

Spinning the wheel of strategic innovation

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[No Author keywords available]

Indexed keywords


EID: 36148932333     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.0955-6419.2004.00317.x     Document Type: Article
Times cited : (9)

References (11)
  • 4
    • 85062755687 scopus 로고    scopus 로고
    • The Principal of Obliquity
    • Kay, John, “The Principal of Obliquity”, Financial Times, 28.10.1998.
    • (1998) Financial Times
    • Kay, J.1
  • 8
    • 0032373171 scopus 로고    scopus 로고
    • Market-based Assets and Shareholder Value: A Framework for Analysis
    • Srivastava, Rejendra K, Tasadduq A Shervani and Liam Fahey, “Market-based Assets and Shareholder Value: a Framework for Analysis,”Journal of Marketing 62 (1): 2–18, 1998.
    • (1998) Journal of Marketing , vol.62 , Issue.1 , pp. 2-18
    • Srivastava, R.K.1    Shervani, T.A.2    Fahey, L.3
  • 10


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.