Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions

Journal of Vacation Marketing

Volumn 12, Issue 2, 2006, Pages 160-173

  Cole, Shu Tian ^a   Illum, Steven F ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b MISSOURI STATE UNIVERSITY   (United States)

Author keywords

behavioral intentions; experience quality; performance quality; service quality; visitor satisfaction

Indexed keywords

EID: 36049050287     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706062156     Document Type: Article

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