Marketing the mid-price independently owned resort: A case study with implications for managers

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 4, 2004, Pages 65-79

  Knutson, Bonnie J ^a   Beck, Jeffrey A ^a   Hsu Yen, Hungh ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Destination choice; Factor analysis; Golf resort; Guest satisfaction; Resort

Indexed keywords

EID: 35948983136     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n04_05     Document Type: Article

References (22)

1. Barsky, Jonathan D. & Labagh, Richard. (1992) A Strategy for Customer Satisfaction. Cornell Hotel and Restaurant Administration Quarterly. 33(5) 32-39.
2. Blanchard, Kenneth H. &Bowles, Sheldon M. (1993) Raving fans: A revolutionary approach to customer service. Morrow. New York.
3. Gilbert, David C. & Morris, Lisa. (1995) The relative importance of hotels and airlines to the business traveler. International Journal of Contemporary Hospitality. 7(6) 19-24.
4. Hartline, Michael D., Wookridge, Barbara Ross, & Jones, Keith C. (2003) Guest perceptions of hotel quality: Determining which employee groups count most. Cornell Hotel and Restaurant Administration Quarterly. 44(1) 43-53.
5. Hospitality Research Group (The). (2002) Trends in the Hotel Industry USA Edition. PKF Consulting. San Francisco, CA.
6. Morgan, Nigel J. & Pritchard, Annette. (PR)moting Place; the role of PR in building New Zealand’s destination brand relationships. Journal of Hospitality and Leisure Marketing. 12(1-2) forthcoming.
7. Naylor, Gillian & Kleiser, Susan Bardi. (2002) Exploring the differences in perceptions of satisfaction across lifestyle segments. Journal of Vacation Marketing. 8(4) 343-351.
8. Petrick, James F. (2002) Experience uses history as a segmentation tool to examine golf travellers’ satisfaction, perceived value and repurchase intentions. Journal of Vacation Marketing. 8(4) 332-342.
9. Popcorn, Faith. (1991) The Popcorn Report. Doubleday. New York.
10. Prasad, Kesh & Dev, Chekitan. (2002) Model estimates financial impact of guest satisfaction efforts. Hotel and Motel Management. August. 217(14) p. 23.
11. PKF. (2003) Clubs in Town & Country: 2003 North America Edition. PKF International. Washington, D.C.
12. Quek, Patrick. (2001) Ideas and Trends, Hotel Online. http://www.hotel-online.com/Trends/PKF/Special?GuestsRelax_Augl01.html Online. August 2001.
13. Ries, Al & Trout, Jack. (2002) Positioning: A Battle for your Mind. McGraw-Hill. New York.
14. Singh, A.J., Knutson, Bonnie, & Elsworth, Jeffrey D. (2003) Analyzing Guest Satisfaction in the U.S. Lodging Industry Using the ACSI Model as a Service Quality Scoreboard. Paper presented at the 2003 I-CHRIE Conference and Exposition. Palm Springs, CA, August, 2003.
15. Stewart, D.W. (1981) The application and misapplication of factor analysis. Journal of Marketing Research. 12(101) 51-62.
16. Tabachnick, B.G. & Fidell, L.S. (1983) Using Multivariate Statistics. Harper and Row. New York. 406.
17. Tasci, Asli D.A. (2003) An investigation of destination image antecedents. Doctoral dissertation. Michigan State University. East Lansing, Michigan.
18. Watkins, Edward. (1998) The guest is king. Lodging Hospitality. 54(1) 26-31.
19. Zeithaml, Valarie A., Parasuraman, A., & Berry, Leonard L. (1990) Delivering Service Quality. The Free Press. New York.
20. Zikmund, William G. (1982) Exploring Marketing Research. The Dryden Press, New York.
21. www.dictionary.com. (2003) http://dictionary.reference.com/search?q=resort June 4, 2003.
22. www.disabled-traveler.com. (2003) http://www.disabled-traveler.com