Organisational and managerial drivers of effective export sales organisations: An empirical investigation

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1723-1745

  Katsikea, Eva S ^a   Skarmeas, Dionisis A ^b  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Exports; International marketing; Organizational effectiveness; Sales management

Indexed keywords

EID: 35748931322     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495438     Document Type: Article

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