메뉴 건너뛰기




Volumn 10, Issue , 2001, Pages 1-29

Effects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage rotterdam model

Author keywords

[No Author keywords available]

Indexed keywords


EID: 35448943964     PISSN: 02780984     EISSN: None     Source Type: Book Series    
DOI: 10.1016/s0278-0984(01)10002-7     Document Type: Article
Times cited : (17)

References (46)
  • 1
    • 84925920243 scopus 로고
    • Theoretical Foundations for the Rotterdam Model
    • W.A. Barnett Theoretical Foundations for the Rotterdam Model Review of Economic Studies 46 1979 109 130
    • (1979) Review of Economic Studies , vol.46 , pp. 109-130
    • Barnett, W.A.1
  • 2
    • 85120121359 scopus 로고    scopus 로고
    • AD $ Summary , various issues for 1970–1995. Leading National Advertisers, Inc., New York
  • 3
    • 0002953872 scopus 로고
    • A Theory of Demand with Variable Consumer Preferences
    • R.L. Basmann A Theory of Demand with Variable Consumer Preferences Econometrica 24 1956 47 58
    • (1956) Econometrica , vol.24 , pp. 47-58
    • Basmann, R.L.1
  • 4
    • 0001499589 scopus 로고
    • Advertising Effects in Complete Demand Systems
    • M.R. Baye D.W. Jansen J.-W. Lee Advertising Effects in Complete Demand Systems Applied Economics 24 1992 1087 1096
    • (1992) Applied Economics , vol.24 , pp. 1087-1096
    • Baye, M.R.1    Jansen, D.W.2    Lee, J.-W.3
  • 7
  • 8
    • 0000874608 scopus 로고
    • Econometric Measurement of the Duration of Advertising Effect on Sales
    • D.G. Clarke Econometric Measurement of the Duration of Advertising Effect on Sales Journal of Marketing Research 13 1976 345 357
    • (1976) Journal of Marketing Research , vol.13 , pp. 345-357
    • Clarke, D.G.1
  • 9
    • 0004282432 scopus 로고
    • Economics and Consumer Behavior
    • A. Deaton J. Muellbauer Economics and Consumer Behavior 1980 Cambridge University Press Cambridge
    • (1980)
    • Deaton, A.1    Muellbauer, J.2
  • 10
    • 0000006738 scopus 로고
    • Advertising and the Inter-Product Distribution of Demand: A Rotterdam Model Approach
    • M. Duffy Advertising and the Inter-Product Distribution of Demand: A Rotterdam Model Approach European Economic Review 31 1987 1051 1070
    • (1987) European Economic Review , vol.31 , pp. 1051-1070
    • Duffy, M.1
  • 11
    • 0010446756 scopus 로고
    • Measuring the Contribution of Advertising to Growth in Demand: An Econometric Accounting Framework
    • M. Duffy Measuring the Contribution of Advertising to Growth in Demand: An Econometric Accounting Framework International Journal of Advertising 8 1989 95 110
    • (1989) International Journal of Advertising , vol.8 , pp. 95-110
    • Duffy, M.1
  • 12
    • 0000168685 scopus 로고
    • Advertising and Alcoholic Drink Demand in the U.K.: Some Further Rotterdam Model Estimates
    • M. Duffy Advertising and Alcoholic Drink Demand in the U.K.: Some Further Rotterdam Model Estimates International Journal of Advertising 9 1990 247 257
    • (1990) International Journal of Advertising , vol.9 , pp. 247-257
    • Duffy, M.1
  • 13
    • 0000871296 scopus 로고
    • Advertising in Demand Systems: Testing a Galbraithian Hypothesis
    • M. Duffy Advertising in Demand Systems: Testing a Galbraithian Hypothesis Applied Economics 23 1991 485 496
    • (1991) Applied Economics , vol.23 , pp. 485-496
    • Duffy, M.1
  • 14
    • 0001457127 scopus 로고
    • Advertising in Demand Systems for Alcoholic Drinks and Tobacco: A Comparative Study
    • M. Duffy Advertising in Demand Systems for Alcoholic Drinks and Tobacco: A Comparative Study Journal of Policy Modeling 17 1995 557 577
    • (1995) Journal of Policy Modeling , vol.17 , pp. 557-577
    • Duffy, M.1
  • 15
    • 0002501410 scopus 로고    scopus 로고
    • Weak Separability and the Estimation of Elasticities in Multistage Demand Systems
    • D.L. Edgerton Weak Separability and the Estimation of Elasticities in Multistage Demand Systems American Journal of Agricultural Economics 79 1997 62 79
    • (1997) American Journal of Agricultural Economics , vol.79 , pp. 62-79
    • Edgerton, D.L.1
  • 16
    • 85120127117 scopus 로고
    • EViews User Guide Version 2.0 1994 Quantitative Micro Software Irvine, CA
    • (1994)
  • 17
    • 0004039329 scopus 로고
    • Commodity Advertising: The Economics and Measurement of Generic Programs
    • O.D. Forker R.W. Ward Commodity Advertising: The Economics and Measurement of Generic Programs 1993 Lexington Books New York
    • (1993)
    • Forker, O.D.1    Ward, R.W.2
  • 18
    • 0004168656 scopus 로고
    • The New Industrial State
    • J.K. Galbraith The New Industrial State 1967 Houghton Mifflin Boston
    • (1967)
    • Galbraith, J.K.1
  • 19
    • 0348195491 scopus 로고
    • Characterizing Taste Change in a Model of Meat Demand: Correcting for Spurious Regression and Measurement Errors
    • X.M. Gao J.S. Shonkwiler Characterizing Taste Change in a Model of Meat Demand: Correcting for Spurious Regression and Measurement Errors Review of Agricultural Economics 15 1993 313 324
    • (1993) Review of Agricultural Economics , vol.15 , pp. 313-324
    • Gao, X.M.1    Shonkwiler, J.S.2
  • 21
    • 0039587473 scopus 로고
    • Functional Form and Utility: A Review of Consumer Demand Theory
    • A.S. Goldberger Functional Form and Utility: A Review of Consumer Demand Theory 1987 Westview Press Boulder, CO
    • (1987)
    • Goldberger, A.S.1
  • 22
    • 0342387905 scopus 로고
    • Some Empirical Methods of Estimating Advertising Effects in Demand Systems: An Application to Dried Fruits
    • R.D. Green H.F. Carman K. McManus Some Empirical Methods of Estimating Advertising Effects in Demand Systems: An Application to Dried Fruits Western Journal of Agricultural Economics 16 1991 63 71
    • (1991) Western Journal of Agricultural Economics , vol.16 , pp. 63-71
    • Green, R.D.1    Carman, H.F.2    McManus, K.3
  • 23
    • 0009897747 scopus 로고    scopus 로고
    • Impact of National Generic Advertising on Dairy Markets, 1984–1995
    • H.M. Kaiser Impact of National Generic Advertising on Dairy Markets, 1984–1995 Journal of Agricultural and Applied Economics 29 1997 303 313
    • (1997) Journal of Agricultural and Applied Economics , vol.29 , pp. 303-313
    • Kaiser, H.M.1
  • 24
    • 85120144474 scopus 로고    scopus 로고
    • The Effectiveness of Generic and Branded Advertising: The Case of U.S. Dairy Promotion
    • H.M. Kaiser D.J. Liu The Effectiveness of Generic and Branded Advertising: The Case of U.S. Dairy Promotion J.L. Ferrero C. Clary Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment 1997 National Institute of Commodity Promotion Research and Evaluation, Cornell University Ithaca, NY
    • (1997)
    • Kaiser, H.M.1    Liu, D.J.2
  • 25
    • 0040235171 scopus 로고
    • Demographic Versus Media Advertising Effects on Milk Demand: The Case of the New York City Market
    • H.W. Kinnucan Demographic Versus Media Advertising Effects on Milk Demand: The Case of the New York City Market Northeastern Journal of Agricultural and Resource Economics 15 1986 66 74
    • (1986) Northeastern Journal of Agricultural and Resource Economics , vol.15 , pp. 66-74
    • Kinnucan, H.W.1
  • 26
    • 0002299428 scopus 로고    scopus 로고
    • A Note on Measuring Returns to Generic Advertising in Interrelated Markets
    • H.W Kinnucan A Note on Measuring Returns to Generic Advertising in Interrelated Markets Journal of Agricultural Economics 47 1996 261 267
    • (1996) Journal of Agricultural Economics , vol.47 , pp. 261-267
    • Kinnucan, H.W1
  • 27
    • 0346807821 scopus 로고
    • Public Funding of Foreign Market Development Programs
    • H.W. Kinnucan K.Z. Ackerman Public Funding of Foreign Market Development Programs D. Padberg Public Policy in Foreign and Domestic Market Development 1995 Texas A&M University College Station
    • (1995)
    • Kinnucan, H.W.1    Ackerman, K.Z.2
  • 28
    • 0030423913 scopus 로고    scopus 로고
    • Welfare Implications of Increased U.S. Beef Promotion
    • H.W. Kinnucan H. Xiao C.-J. Hsia Welfare Implications of Increased U.S. Beef Promotion Applied Economics 28 1996 1235 1243
    • (1996) Applied Economics , vol.28 , pp. 1235-1243
    • Kinnucan, H.W.1    Xiao, H.2    Hsia, C.-J.3
  • 30
    • 0002553206 scopus 로고
    • When is Expenditure ‘Exogenous’ in Separable Demand Models?
    • J. LaFrance When is Expenditure ‘Exogenous’ in Separable Demand Models? Western Journal of Agricultural Economics 16 1991 49 62
    • (1991) Western Journal of Agricultural Economics , vol.16 , pp. 49-62
    • LaFrance, J.1
  • 31
    • 85120092814 scopus 로고
    • Commodity Versus Brand Advertising: A Case Study of the Florida Orange Juice Industry
    • J.-Y. Lee M.G. Brown Commodity Versus Brand Advertising: A Case Study of the Florida Orange Juice Industry H.W. Kinnucan S.R. Thompson H.-S. Chang Commodity Advertising and Promotion 1992 Iowa State University Press Ames 79 100
    • (1992) , pp. 79-100
    • Lee, J.-Y.1    Brown, M.G.2
  • 32
    • 21844504267 scopus 로고
    • Generalizing What is Known About Temporal Aggregation and Advertising Carryover
    • R.P. Leone Generalizing What is Known About Temporal Aggregation and Advertising Carryover Marketing Science 14 1995 G141 G150
    • (1995) Marketing Science , vol.14 , pp. G141-G150
    • Leone, R.P.1
  • 34
    • 0001346143 scopus 로고
    • The Rotterdam Model: An Approximation in Variable Space
    • D.C. Mountain The Rotterdam Model: An Approximation in Variable Space Econometrica 56 1988 477 484
    • (1988) Econometrica , vol.56 , pp. 477-484
    • Mountain, D.C.1
  • 35
    • 84959750947 scopus 로고
    • Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and Application to the Australian Meat Industry
    • R.R. Piggott N.E. Piggott V.E. Wright Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and Application to the Australian Meat Industry American Journal of Agricultural Economics 77 1995 497 511
    • (1995) American Journal of Agricultural Economics , vol.77 , pp. 497-511
    • Piggott, R.R.1    Piggott, N.E.2    Wright, V.E.3
  • 36
    • 0004083907 scopus 로고    scopus 로고
    • Food Consumption, Prices, and Expenditures
    • J.J. Putman J.E. Allshouse Food Consumption, Prices, and Expenditures 1996 Statistical Bulletin Number 928 USDA, ERS Washington D.C
    • (1996)
    • Putman, J.J.1    Allshouse, J.E.2
  • 38
    • 38249006028 scopus 로고
    • Advertising and Consumer Demand: A Differential Approach
    • E.A. Selvanathan Advertising and Consumer Demand: A Differential Approach Economics Letters 31 1989 215 219
    • (1989) Economics Letters , vol.31 , pp. 215-219
    • Selvanathan, E.A.1
  • 39
    • 0002951135 scopus 로고
    • The Information Approach to Demand Analysis
    • H. Theil The Information Approach to Demand Analysis Econometrica 33 1965 67 87
    • (1965) Econometrica , vol.33 , pp. 67-87
    • Theil, H.1
  • 40
    • 85120093026 scopus 로고
    • Long-Run Demand: A Concept and Elasticity Estimates for Meats
    • W.G. Tomek W.W. Cochrane Long-Run Demand: A Concept and Elasticity Estimates for Meats Journal of Farm Economics 47 1965 717 730
    • (1965) Journal of Farm Economics , vol.47 , pp. 717-730
    • Tomek, W.G.1    Cochrane, W.W.2
  • 41
    • 0009896314 scopus 로고    scopus 로고
    • On Improving Econometric Analysis of Generic Advertising Effects
    • W.G. Tomek H.M. Kaiser On Improving Econometric Analysis of Generic Advertising Effects Agribusiness 15 1999 485 500
    • (1999) Agribusiness , vol.15 , pp. 485-500
    • Tomek, W.G.1    Kaiser, H.M.2
  • 42
    • 85120139713 scopus 로고    scopus 로고
    • USDA, AMS Report to Congress on the National Dairy Promotion and Research Program and the National Fluid Milk Processor Program 1997 U.S. Department of Agriculture, Agriculture Marketing Service Washington, D.C
    • (1997)
    • USDA, AMS,1
  • 43
    • 85120108480 scopus 로고    scopus 로고
    • Food Consumption, Prices, and Expenditures. SB-928
    • USDA, ERS Food Consumption, Prices, and Expenditures. SB-928 1996 U.S. Department of Agriculture, Economic Research Service Washington, D.C
    • (1996)
    • USDA, ERS,1
  • 44
    • 85120115676 scopus 로고    scopus 로고
    • USDL, BLS, various issues (1991–1997). CPI Detailed Report. Washington, D.C.: U.S. Department of Labor, Bureau of Labor Statistics
  • 45
    • 84959785582 scopus 로고
    • Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983
    • R.W. Ward B.L. Dixon Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983 American Journal of Agricultural Economics 71 1989 730 740
    • (1989) American Journal of Agricultural Economics , vol.71 , pp. 730-740
    • Ward, R.W.1    Dixon, B.L.2
  • 46
    • 0006223639 scopus 로고
    • Development and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness
    • M.K. Wohlgenant C.R. Clary Development and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness Agricultural Economics Research 44 1993 18 27
    • (1993) Agricultural Economics Research , vol.44 , pp. 18-27
    • Wohlgenant, M.K.1    Clary, C.R.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.