Impact of measurement periods on website rankings and traffic estimation: A user-centric approach

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 2, 1999, Pages 1-10

  Lee, Suckkee ^a,b   Leckenby, John D ^a,c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Inje University   (South Korea)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

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EID: 3543126393     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505091     Document Type: Article

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