De-internationalisation and global strategy: The case of British Telecommunications (BT)

Journal of Business and Industrial Marketing

Volumn 22, Issue 7, 2007, Pages 489-497

  Turner, Colin ^a   Gardiner, Paul D ^b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

Country of origin; Globalization; Market entry; Marketing strategy; Telecommunications; United Kingdom

Indexed keywords

EID: 35348958996     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710828863     Document Type: Article

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