Using the repertory grid to access the underlying realities in key account relationships

International Journal of Market Research

Volumn 49, Issue 5, 2007, Pages 595-612

  Rogers, Beth ^a   Ryals, Lynette ^b  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35248835608     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530704900506     Document Type: Article

References (22)

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