Repertory grid technique – An interpretive research framework

European Journal of Marketing

Volumn 34, Issue 7, 2000, Pages 816-834

  Marsden, David ^a   Littler, Dale ^b  

^a Napier University Business School   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer behaviour; Consumer marketing

Indexed keywords

EID: 2942513735     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010331261     Document Type: Article

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