An intelligent system for personalized advertising on the internet

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 3182, Issue , 2004, Pages 21-30

  Ha, Sung Ho ^a  

^a Kyungpook National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

DATA MINING; INTELLIGENT SYSTEMS; MARKETING;

CLICK THROUGH; E-NEWSPAPER; INTERNET ADVERTISING; PERSONALIZED ADVERTISINGS; USER SEGMENT; WEB USAGE MINING;

FUZZY INFERENCE;

EID: 35048863154     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-30077-9_3     Document Type: Article

References (12)

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