-
1
-
-
84968081515
-
Managing assets and skills: the key to a sustainable competitive advantage
-
Aaker, D.A. (1989), “Managing assets and skills: the key to a sustainable competitive advantage”, California Management Review, Vol. 31 No. 2, p. 94.
-
(1989)
California Management Review
, vol.31
, pp. 94.
-
-
Aaker, D.A.1
-
2
-
-
0037789643
-
-
Prentice-Hall, Upper Saddle River, NJ.
-
Bagozzi, R.B., Rosa, J.A., Celly, K.S. and Coronel, F. (1998), Marketing Management, Prentice-Hall, Upper Saddle River, NJ.
-
(1998)
Marketing Management
-
-
Bagozzi, R.B.1
Rosa, J.A.2
Celly, K.S.3
Coronel, F.4
-
3
-
-
0004166064
-
-
Dryden Press, Fort Worth, TX.
-
Bateson, J.E.G. (1992), Managing Services Marketing, 2nd ed., Dryden Press, Fort Worth, TX.
-
(1992)
Managing Services Marketing, 2nd ed.
-
-
Bateson, J.E.G.1
-
4
-
-
0001791226
-
Services marketing is different
-
May-June
-
Berry, L.L. (1980), “Services marketing is different”, Business, Vol. 30, May-June, pp. 24-9.
-
(1980)
Business
, vol.30
, pp. 24-29
-
-
Berry, L.L.1
-
5
-
-
0003807877
-
-
The Free Press, New York, NY.
-
Berry, L.L. and Parasuraman, A. (1991), Marketing Services: Competing through Quality, The Free Press, New York, NY.
-
(1991)
Marketing Services: Competing through Quality
-
-
Berry, L.L.1
Parasuraman, A.2
-
6
-
-
0028600213
-
New producer services businesses: are they any different from new manufacturing ventures?
-
Birley, S. and Westhead, P. (1994), “New producer services businesses: are they any different from new manufacturing ventures?”, Service Industries Journal, Vol. 14 No. 4, pp. 455-81.
-
(1994)
Service Industries Journal
, vol.14
, pp. 455-481
-
-
Birley, S.1
Westhead, P.2
-
7
-
-
84889505459
-
US economy can thank service sector – these jobs fuel 1990s growth as manufacturing idles
-
16 February
-
Bleakley, F.R. (1996), “US economy can thank service sector – these jobs fuel 1990s growth as manufacturing idles”, The Wall Street Journal, 16 February, pp. 1-2.
-
(1996)
The Wall Street Journal
, pp. 1-2
-
-
Bleakley, F.R.1
-
8
-
-
84970157680
-
A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm?
-
Connor, K.R. (1991), “A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm?”, Journal of Management, Vol. 17 No. 1, pp. 121-54.
-
(1991)
Journal of Management
, vol.17
, pp. 121-154
-
-
Connor, K.R.1
-
9
-
-
43549116314
-
Service encounters and service relationships: implications for research
-
Czepiel, J.A. (1990), “Service encounters and service relationships: implications for research”, Journal of Business Research, Vol. 20 No. 1, pp. 13-21.
-
(1990)
Journal of Business Research
, vol.20
, pp. 13-21
-
-
Czepiel, J.A.1
-
10
-
-
0003441938
-
-
National Technical Information Services, Springfield, VA.
-
Daley, W.M., Shapiro, R.J. and Holmes, J.F. (1998), Statistical Abstract of the United States: The National Data Book, National Technical Information Services, Springfield, VA.
-
(1998)
Statistical Abstract of the United States: The National Data Book
-
-
Daley, W.M.1
Shapiro, R.J.2
Holmes, J.F.3
-
11
-
-
0039860174
-
Marketing services that compete with goods
-
Dholakia, R.R. and Venkatraman, M. (1993), “Marketing services that compete with goods”, Journal of Services Marketing, Vol. 7 No. 2, pp. 16-23.
-
(1993)
Journal of Services Marketing
, vol.7
, pp. 16-23
-
-
Dholakia, R.R.1
Venkatraman, M.2
-
12
-
-
0040671981
-
Consumer evaluation processes in a service setting
-
Friedman, M.L. and Smith, L.J. (1993), “Consumer evaluation processes in a service setting”, Journal of Services Marketing, Vol. 7 No. 2, pp. 47-61.
-
(1993)
Journal of Services Marketing
, vol.7
, pp. 47-61
-
-
Friedman, M.L.1
Smith, L.J.2
-
13
-
-
0008691191
-
-
Richard D. Irwin, Chicago, IL.
-
Futrell, C.M. (1996), Fundamentals of Selling: Customers for Life, 5th ed., Richard D. Irwin, Chicago, IL.
-
(1996)
Fundamentals of Selling: Customers for Life, 5th ed.
-
-
Futrell, C.M.1
-
14
-
-
0040517064
-
“The impact of other customers on service experiences: a critical incident examination of ‘getting along”’
-
Grove, S.J. and Fisk, R.P. (1997), “The impact of other customers on service experiences: a critical incident examination of ‘getting along”’, Journal of Retailing, Vol. 73 No. 1, pp. 63-85.
-
(1997)
Journal of Retailing
, vol.73
, pp. 63-85
-
-
Grove, S.J.1
Fisk, R.P.2
-
15
-
-
0004324366
-
-
5th ed., John Wiley & Sons, New York, NY.
-
Hartley, R.F. (1997), Management Mistakes & Successes, 5th ed., John Wiley & Sons, New York, NY.
-
(1997)
Management Mistakes & Successes
-
-
Hartley, R.F.1
-
16
-
-
0000380646
-
Lessons in the service sector
-
March- April
-
Heskett, J.L. (1987), “Lessons in the service sector”, Harvard Business Review, Vol. 65, March- April, pp. 118-26.
-
(1987)
Harvard Business Review
, vol.65
, pp. 118-126
-
-
Heskett, J.L.1
-
17
-
-
84986012085
-
Top jobs for the next century
-
www.kansascity.com.
-
Kleiman, C. (1996), “Top jobs for the next century”, Kansas City Star, www.kansascity.com
-
(1996)
Kansas City Star
-
-
Kleiman, C.1
-
18
-
-
0043185245
-
Getting professional help
-
July
-
Larson, J. (1993), “Getting professional help”, American Demographics, Vol. 15, July, pp. 34-8.
-
(1993)
American Demographics
, vol.15
, pp. 34-38
-
-
Larson, J.1
-
19
-
-
84965561987
-
Marketing myopia
-
July-August
-
Levitt, T. (1960), “Marketing myopia”, Harvard Business Review, Vol. 38, July-August, pp. 45-56.
-
(1960)
Harvard Business Review
, vol.38
, pp. 45-56
-
-
Levitt, T.1
-
20
-
-
0003711260
-
-
Prentice-Hall, Upper Saddle River, NJ.
-
Lovelock, C.H. (1996), Services Marketing, 3rd ed., Prentice-Hall, Upper Saddle River, NJ.
-
(1996)
Services Marketing, 3rd ed.
-
-
Lovelock, C.H.1
-
21
-
-
51249161958
-
A general framework for explaining internal vs. external exchange
-
Spring
-
Lusch, R.F., Brown, S.W. and Brunswick, G.J. (1992), “A general framework for explaining internal vs. external exchange”, Journal of the Academy of Marketing Science, Vol. 20, Spring, pp. 119-34.
-
(1992)
Journal of the Academy of Marketing Science
, vol.20
, pp. 119-134
-
-
Lusch, R.F.1
Brown, S.W.2
Brunswick, G.J.3
-
22
-
-
38248998830
-
Efficiency v. structure-conduct-performance: implications of strategy research and practice
-
McWilliams, A. and Smart, D.L. (1993), “Efficiency v. structure-conduct-performance: implications of strategy research and practice”, Journal of Management, Vol. 19 No. 1, pp.63-78.
-
(1993)
Journal of Management
, vol.19
, pp. 63-78
-
-
McWilliams, A.1
Smart, D.L.2
-
24
-
-
1842808114
-
Networks of customer-to-customer relationships in marketing: conceptual foundations and implications
-
in Iacobucci, D. (Ed.), Sage Publications, Thousand Oaks, CA
-
Martin, C.L. and Clark, T. (1996), “Networks of customer-to-customer relationships in marketing: conceptual foundations and implications”, in Iacobucci, D. (Ed.), Networks in Marketing, Sage Publications, Thousand Oaks, CA, pp. 342-66.
-
(1996)
Networks in Marketing
, pp. 342-366
-
-
Martin, C.L.1
Clark, T.2
-
25
-
-
84986029737
-
Services becoming the goods in industry; not enough profit in making things, 7 January
-
(The) New York Times (1997), “Services becoming the goods in industry; not enough profit in making things”, 7 January, p. C1.
-
(1997)
(The) New York Times
, pp. C1
-
-
-
27
-
-
84963559155
-
What is strategy?
-
November-December
-
Porter, M.E. (1996), “What is strategy?”, Harvard Business Review, Vol. 74, November-December, pp. 61-79.
-
(1996)
Harvard Business Review
, vol.74
, pp. 61-79
-
-
Porter, M.E.1
-
28
-
-
0004281135
-
-
Harvard Business School Publishing, Boston, MA.
-
Porter, M.E. (1998), On Competition, Harvard Business School Publishing, Boston, MA.
-
(1998)
On Competition
-
-
Porter, M.E.1
-
29
-
-
0003106484
-
The core competence of the corporation
-
May-June
-
Prahalad, C.K. and Hamel, G. (1990), “The core competence of the corporation,” Harvard Business Review, Vol. 68, May-June, pp. 79-91.
-
(1990)
Harvard Business Review
, vol.68
, pp. 79-91
-
-
Prahalad, C.K.1
Hamel, G.2
-
30
-
-
0002264372
-
What is meant by services?
-
October
-
Rathmell, J.M. (1966), “What is meant by services?”, Journal of Marketing, Vol. 30, October, pp.32-6.
-
(1966)
Journal of Marketing
, vol.30
, pp. 32-36
-
-
Rathmell, J.M.1
-
31
-
-
0003711262
-
-
HarperCollins, New York, NY.
-
Rust, R.T., Zahorik, A.J. and Keiningham, T.L. (1996), Service Marketing, HarperCollins, New York, NY.
-
(1996)
Service Marketing
-
-
Rust, R.T.1
Zahorik, A.J.2
Keiningham, T.L.3
-
32
-
-
0002705824
-
Breaking free from product marketing
-
April
-
Shostack, G.L. (1977), “Breaking free from product marketing”, Journal of Marketing, Vol. 41, April, pp. 73-80.
-
(1977)
Journal of Marketing
, vol.41
, pp. 73-80
-
-
Shostack, G.L.1
-
33
-
-
0002670259
-
Explanations for the growth of services
-
in Rust, R.T. and Oliver, R.L. (Eds), Sage Publications, Thousand Oaks, CA
-
Shugan, S.M. (1994), “Explanations for the growth of services”, in Rust, R.T. and Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA, pp. 223-40.
-
(1994)
Service Quality: New Directions in Theory and Practice
, pp. 223-240
-
-
Shugan, S.M.1
-
34
-
-
84986147232
-
2001: an entrepreneurial odyssey
-
Williams, G. (1999), “2001: an entrepreneurial odyssey”, Entrepreneur, Vol. 27 No. 4, pp. 106-13.
-
(1999)
Entrepreneur
, vol.27
, pp. 106-113
-
-
Williams, G.1
-
36
-
-
0002344732
-
Problems and strategies in services marketing
-
Spring
-
Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1985), “Problems and strategies in services marketing,” Journal of Marketing, Vol. 49, Spring, pp. 33-46.
-
(1985)
Journal of Marketing
, vol.49
, pp. 33-46
-
-
Zeithaml, V.A.1
Parasuraman, A.2
Berry, L.L.3
|