Personalised online sales using web usage data mining

Computers in Industry

Volumn 58, Issue 8-9, 2007, Pages 772-782

  Zhang, Xuejun ^a   Edwards, John ^a   Harding, Jenny ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Data mining; Internet sales; Neural network; SOM

Indexed keywords

COMPUTER ARCHITECTURE; DATA MINING; RETAIL STORES; SALES; SELF ORGANIZING MAPS; WEBSITES;

CUSTOMER INTERNET BROWSING PATTERNS; ONLINE SALES; PERSONALISED PRODUCT RECOMMENDATION SYSTEM; SOM;

ONLINE SYSTEMS;

EID: 34648820336     PISSN: 01663615     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.compind.2007.02.004     Document Type: Article

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