Market bundling strategies in the horizontal portal industry

International Journal of Electronic Commerce

Volumn 7, Issue 4, 2003, Pages 37-54

  Sieber, Sandra ^a   Sabatier, Josep ^a  

^a IESE BUSINESS SCHOOL   (Spain)

Author keywords

Horizontal portal industry; Information value system; Market bundling; Value appropriation; Value creation

Indexed keywords

EID: 34548727605     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2003.11044280     Document Type: Article

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