An analysis of demographic characteristics of consumers who read grocery brochures regularly and those who are willing to switch supermarkets to buy advertised specials

Journal of Food Products Marketing

Volumn 13, Issue 3, 2007, Pages 49-60

  Govindasamy, Ramu ^a   Kumaraswamy, Anicham ^b   Puduri, Venkata ^a   Onyango, Benjamin ^c  

^a RUTGERS UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c Food Policy Institute   (United States)

Author keywords

Advertised specials; Grocery brochures; Supermarket switching; Supermarkets

Indexed keywords

EID: 34548539327     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n03_03     Document Type: Article

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