Factors affecting Malaysian household purchase decisions of food-away-from-home

Journal of International Food and Agribusiness Marketing

Volumn 19, Issue 2-3, 2007, Pages 97-115

  Heng, Helen Lee Siew ^a   Guan, Andrew Tan Khee ^a  

^a SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Food away from home; Logit analysis; Malaysia; Purchase decisions

Indexed keywords

EID: 34548504310     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v19n02_06     Document Type: Article

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