Comparison of some AI and statistical classification methods for a marketing case

European Journal of Operational Research

Volumn 103, Issue 2, 1997, Pages 312-325

  Montgomery, D ^a,b   Swinnen, G ^c   Vanhoof, K ^c  

^a STANFORD UNIVERSITY   (United States)

^b Marketing Science Institute   (United States)

^c HASSELT UNIVERSITY   (Belgium)

Author keywords

Artificial intelligence; Decision support systems; Marketing

Indexed keywords

ARTIFICIAL INTELLIGENCE; DATA ACQUISITION; DECISION MAKING; KNOWLEDGE ACQUISITION; MARKETING; STATISTICAL METHODS;

DATA DRIVEN CLASSIFICATION METHODS;

DECISION SUPPORT SYSTEMS;

EID: 0031384994     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(97)00122-7     Document Type: Article

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