Market segmentation and customer knowledge for shopping centers

Proceedings of the International Conference on Information Technology Interfaces, ITI

Volumn , Issue , 2003, Pages 417-424

  Dennis, Charles ^a   Marsland, David ^a   Cockett, Tony ^a   Hlupic, Vlatka ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Customer data sharing; Marketing; Segmentation; Shopper classifications; Shopping centers

Indexed keywords

COMMERCE; ECONOMICS; IMAGE SEGMENTATION; INFORMATION TECHNOLOGY; MARKETING; RESEARCH; SALES;

CUSTOMER DATA; CUSTOMER KNOWLEDGE; DATA SHARING; EMPIRICAL INVESTIGATION; MARKET SEGMENTATION; MARKETING COMMUNICATIONS; MARKETING MANAGEMENT; UK ECONOMY;

SHOPPING CENTERS;

EID: 34548116034     PISSN: 13301012     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ITI.2003.1225379     Document Type: Conference Paper

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