When standards become business models: Reinterpreting "failure" in the standardization paradigm

Info

Volumn 9, Issue 5, 2007, Pages 20-30

  Hawkins, Richard ^a   Ballon, Pieter ^b,c  

^a UNIVERSITY OF CALGARY   (Canada)

^b VRIJE UNIVERSITEIT BRUSSEL   (Belgium)

^c TNO   (Netherlands)

Author keywords

Marketing models; Modelling; Standardization

Indexed keywords

INFORMATION AND COMMUNICATION TECHNOLOGY; MARKET CONDITIONS; MOBILE COMMUNICATION; MODELING; STANDARDIZATION;

EID: 34547900679     PISSN: 14636697     EISSN: None     Source Type: Journal    
DOI: 10.1108/14636690710816426     Document Type: Review

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