From blueprint to implementation: Communicating corporate identity for the hotel industry

International Journal of Contemporary Hospitality Management

Volumn 19, Issue 6, 2007, Pages 485-494

  Herstein, Ram ^a   Mitki, Yoram ^a   Jaffe, Eugene D ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Advertising; Communication; Corporate identity; Hospitality management; Public relations

Indexed keywords

EID: 34547668396     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110710775147     Document Type: Article

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