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Cornell Hotel and Restaurant Administration Quarterly
Volumn 48, Issue 3, 2007, Pages 345-347
Using new brain science to address the Quarterdeck dilemma
Author keywords

Archetype; Childhood; Emotion; Memory; Metaphor; Qualitative research; Sensory
Indexed keywords

EID: 34547396896     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/0010880407304397     Document Type: Article
Times cited : (3)
References (3)
  • 1
    • 34547464619 scopus 로고    scopus 로고
    • Using childhood memory elicitation to gain insights into a brand at a crossroads: The In-N-Out Burger situation
    • Braun-LaTour, Kathryn A., and Michael S. LaTour. 2007. Using childhood memory elicitation to gain insights into a brand at a crossroads: The In-N-Out Burger situation. Cornell Hotel and Restaurant Administration Quarterly 48 (3): 246 - 73.
    • (2007) Cornell Hotel and Restaurant Administration Quarterly , vol.48 , Issue.3 , pp. 246-273
    • Braun-LaTour, K.A.1    LaTour, M.S.2
  • 2
    • 34547472025 scopus 로고    scopus 로고
    • Using childhood memories to gain insight into brand meaning
    • Braun-LaTour, Kathryn A., Michael S. LaTour, and George M. Zinkhan. 2007. Using childhood memories to gain insight into brand meaning. Journal of Marketing 71 (2): 45 - 60.
    • (2007) Journal of Marketing , vol.71 , Issue.2 , pp. 45-60
    • Braun-LaTour, K.A.1    LaTour, M.S.2    Zinkhan, G.M.3
  • 3
    • 0037948959 scopus 로고    scopus 로고
    • Clarifying "fuzzy" hospitality-management problems with depth interviews and qualitative analysis
    • Kwortnik, Robert J., Jr. 2003. Clarifying "fuzzy" hospitality-management problems with depth interviews and qualitative analysis. Cornell Hotel and Restaurant Administration Quarterly 44 (2): 117-29.
    • (2003) Cornell Hotel and Restaurant Administration Quarterly , vol.44 , Issue.2 , pp. 117-129
    • Kwortnik Jr., R.J.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.