Consumer satisfaction with television viewing: Insight for the entertainment industry

Services Marketing Quarterly

Volumn 29, Issue 1, 2007, Pages 47-59

  Dalakas, Vassillis ^a   Langenderfer, Jeff ^b  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

^b MEREDITH COLLEGE   (United States)

Author keywords

Consumer emotions; Consumer satisfaction; Entertainment marketing; Television programming; Television viewing

Indexed keywords

EID: 34547341760     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v29n01_03     Document Type: Review

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