A major impediment to B2C success is... the concept 'B2C'

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2006, Pages 441-450

  Clarke, Roger ^a,b  

^a Xamax Consultancy Pty Ltd   (Australia)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Adoption; eCommerce; Impediments; Marketing; Privacy; Privacy policy statements; Terms of contract

Indexed keywords

GAMBLING SERVICES; IMPEDIMENTS; PRIVACY POLICY STATEMENTS;

ADMINISTRATIVE DATA PROCESSING; CONTRACTS; CUSTOMER SATISFACTION; DATA PRIVACY; INTERNET;

ELECTRONIC COMMERCE;

EID: 34547315701     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1151454.1151523     Document Type: Conference Paper

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