Children's advertising: The ethics of economic socialisation

International Journal of Consumer Studies

Volumn 28, Issue 4, 2004, Pages 364-370

  Preston, Chris ^a  

^a QUEEN MARGARET UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Advertising to children; Children's diet; Children's marketing; Economic socialization; Peer pressure

Indexed keywords

EID: 34547267924     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2004.00401.x     Document Type: Article

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