Creating a demand for better health by using social marketing techniques

Pharmaceutical Journal

Volumn 278, Issue 7458, 2007, Pages 776-777

  Jesson, Jill ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ALCOHOL CONSUMPTION; CIGARETTE SMOKING; FOOD INTAKE; GOVERNMENT REGULATION; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; INFORMATION DISSEMINATION; LEGAL ASPECT; LIFESTYLE; MASS MEDIUM; MORBIDITY; MORTALITY; NOTE; PHARMACIST; PHARMACY; PRIMARY MEDICAL CARE; SMOKING CESSATION; SMOKING HABIT; SOCIAL BEHAVIOR; SOCIAL MARKETING; STRATEGIC PLANNING; UNITED KINGDOM;

EID: 34447328711     PISSN: 00316873     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (10)

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2. Department of Health. Choosing health, making healthier choices easier. London: Stationery Office, 2004.
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5. Kotler P, Roberto E, Lee N. Social marketing: improving the quality of life. Thousand Oaks, CA: Sage, 2002.
6. MacFadyen L, Stead M, Hastings G. A synopsis of social marketing, Stirling: Stirling University Institute of Social Marketing, 1999.
7. Buchanan DR, Reddy S, Hossain Z. Social marketing: a critical appraisal. Health Promotion International 1994;9:49-57.
8. Andreasen AR. Social marketing in the 21st century. London: Sage, 2006.
9. Anderson C, Blenkinsopp A, Armstrong M. The contribution of community pharmacy to improving the public's health, London: Pharmacyhealthlink, 2003.
10. Macaskill S, Stead M, Mackintosh AM, Hastings G. "You cannae just take cigarettes away from somebody and no' gie them something back": can social marketing help solve the problem of low-income smoking? Social Marketing Quarterly 2002;8:19-34.