Is your doctorate really necessary?

Marketing Intelligence & Planning

Volumn 25, Issue 4, 2007, Pages 306-307

  Thomas, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Knowledge transfer; Marketing intelligence; Marketing planning; Warfare

Indexed keywords

EID: 34250350370     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710754556     Document Type: Article

References (1)

1. Boddy, C.R. (2007), “Academia, marketing and the cult of the PhD”, Marketing Intelligence & Planning, Vol. 25 No. 3, pp. 217-228.