Intra-regional sales, product diversity, and the performance of merchandising multinationals

Journal of International Management

Volumn 13, Issue 2, 2007, Pages 131-146

  Sukpanich, Nessara ^a   Rugman, Alan ^b  

^a THAMMASAT UNIVERSITY   (Thailand)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Merchandise; Multinationality; Performance; Product diversity; Regional; Retail

Indexed keywords

EID: 34249805997     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2007.01.001     Document Type: Article

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