When sad is better than happy: Negative affect can improve the quality and effectiveness of persuasive messages and social influence strategies

Journal of Experimental Social Psychology

Volumn 43, Issue 4, 2007, Pages 513-528

  Forgas, Joseph P ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Interpersonal communication; Mood; Persuasive messages

Indexed keywords

EID: 34249695963     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2006.05.006     Document Type: Article

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