International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

International Business Review

Volumn 16, Issue 2, 2007, Pages 251-268

  Cheung, Fanny S L ^a   Leung, Wing Fai ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b Hong Kong College of Technology   (Hong Kong)

Author keywords

Advertising industry; China; Stages theory; Transitional economy; Transnational advertising agency; Uppsala model

Indexed keywords

EID: 34248215693     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2007.02.003     Document Type: Article

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