Source strategies and media audiences

Journal of Political Marketing

Volumn 3, Issue 4, 2004, Pages 57-77

  Palmer, Jerry ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Audiences; Framing theory; Media relations; Strategic political communication; Targeting

Indexed keywords

EID: 34248054577     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v03n04_03     Document Type: Article

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