Marketing in the bus industry: A psychological interpretation of some attitudinal and behavioural outcomes

Transportation Research Part F: Traffic Psychology and Behaviour

Volumn 10, Issue 4, 2007, Pages 271-287

  Beale, J R ^a   Bonsall, P W ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Attitudes; Bus use; Elaboration Likelihood Model; Marketing; Theory of Planned Behaviour

Indexed keywords

BEHAVIORAL RESEARCH; COGNITIVE SYSTEMS; DATA PROCESSING; MARKETING;

BUS USE; COGNITIVE THEORIES; ELABORATION LIKELIHOOD MODEL; THEORY OF PLANNED BEHAVIOUR;

BUS TRANSPORTATION;

EID: 34247636603     PISSN: 13698478     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.trf.2006.11.001     Document Type: Article

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