Innovative training in designing corporate identity

Industrial and Commercial Training

Volumn 39, Issue 3, 2007, Pages 174-179

  Mitki, Yoram ^a   Herstein, Ram ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Corporate identity; Training; Workplace training

Indexed keywords

EID: 34247332240     PISSN: 00197858     EISSN: None     Source Type: Journal    
DOI: 10.1108/00197850710742289     Document Type: Article

References (3)

1. Balmer, J.M.T. and Gray, E.R. (2000), "Corporate identity and corporate communications: creating a competitive advantage", Industrial and Commercial Training, Vol. 32 No. 7, pp. 256-62.
2. Lipshitz, R., Friedman, V.J. and Popper, M. (2007), Demystifying Organizational Learning, Sage Publications, Newbury Park, CA.
3. Senge, P. (1990), The Fifth Discipline: The Art And Practice Of Learning Organizations, Doubleday, New York, NY.