Optimizing sunk investments in e-commerce: A quality assurance challenge for small businesses

International Journal on Digital Libraries

Volumn 3, Issue 4, 2000, Pages 279-283

  Fader, Christina A ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

E commerce; SME branding

Indexed keywords

EID: 34047221837     PISSN: 14325012     EISSN: 14321300     Source Type: Journal    
DOI: 10.1007/s007990100042     Document Type: Article

References (8)

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8. Schwartz, E.: Webononomics: Nine essential principles for growing your business on the WWW. Broadway Books, 1997