Government "demarketing" as viewed by its target audience

Marketing Intelligence and Planning

Volumn 25, Issue 2, 2007, Pages 123-135

  Wall, A P ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Advertising; Government; Lifestyles; Social marketing; Target audience; United Kingdom

Indexed keywords

EID: 33947427868     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710737915     Document Type: Article

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