CODIRO: A new system for obtaining data concerning consumer behavior based on data factors of high interest determined by the analyst

Soft Computing

Volumn 11, Issue 8, 2007, Pages 811-817

  Yada, Katsutoshi ^a  

^a KANSAI UNIVERSITY   (Japan)

Author keywords

CODIRO; Consumer behavior; In store promotion; MUSASHI; Television commercials

Indexed keywords

COMPUTER SIMULATION; DATA REDUCTION; DATABASE SYSTEMS; INTERNET;

DATA FACTORS; IN-STORE PROMOTION; TELEVISION COMMERCIALS;

MARKETING;

EID: 33947321909     PISSN: 14327643     EISSN: 14337479     Source Type: Journal    
DOI: 10.1007/s00500-006-0123-1     Document Type: Article

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