Data mining oriented CRM systems based on MUSASHI: C-MUSASHI

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 3430 LNAI, Issue , 2005, Pages 152-173

  Yada, Katsutoshi ^a   Hamuro, Yukinobu ^b   Katoh, Naoki ^c   Washio, Takashi ^d   Fusamoto, Issey ^a   Fujishima, Daisuke ^a   Ikeda, Takaya ^a  

^a KANSAI UNIVERSITY   (Japan)

^b OSAKA SANGYO UNIVERSITY   (Japan)

^c KYOTO UNIVERSITY   (Japan)

^d OSAKA UNIVERSITY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; DATA PROCESSING; DATA STRUCTURES; DATABASE SYSTEMS; MARKETING; XML;

CRM SYSTEMS; CUSTOMER PURCHASE; STORE MANAGEMENT;

DATA MINING;

EID: 26844461136     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11423270_9     Document Type: Conference Paper

References (14)

1. Blattberg, R. C., Getz, G., Thomas, J. S.: Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School Press. (2001)
2. Fujisawa, K., Hamuro, Y., Katoh, N., Tokuyama, T. and Yada, K.: Approximation of Optimal Two-Dimensional Association Rules for Categorical Attributes Using Semidefinite Programming. Lecture Notes in Artificial Intelligence 1721. Proceedings of First International Conference DS'99. (1999) 148-159
3. Hamuro, Y., Katoh, N. and Yada, K.: Data Mining oriented System for Business Applications. Lecture Notes in Artificial Intelligence 1532. Proceedings of First International Conference DS'98. (1998) 441-442
4. Hamuro, Y., Katoh, N., Matsuda, Y. and Yada, K.: Mining Pharmacy Data Helps to Make Profits. Data Mining and Knowledge Discovery. 2 (1998) 391-398
5. Hamuro, Y., Katoh, N. and Yada, K.: MUSASHI: Flexible and Efficient Data Preprocessing Tool for KDD based on XML. DCAP2002 Workshop held in conjunction with ICDM2002. (2002) 38-49
6. Hawkins, G. E.: Building the Customer Specific Retail Enterprise. Breezy Heights Publishing. (1999)
7. Hedley, B.: Strategy and the business portfolio. Long Range Planning. 10 1 (1977) 9-15
8. Hughes, A. M.: Strategic Database Marketing. The McGraw-Hill. (1994)
9. Ip, E., Johnson, J., Yada, K., Hamuro, Y., Katoh, N. and Cheung, S.: A Neural Network Application to Identify High-Value Customer for a Large Retail Store in Japan. Neural Networks in Business: Techniques and Applications. Idea Group Publishing. (2002) 55-69
10. Ip, E., Yada, K., Hamuro, Y. and Katoh, N.: A Data Mining System for Managing Customer Relationship. Proceedings of the 2000 Americas Conference on Information Systems. (2000) 101-105
11. MUSASHI: Mining Utilities and System Architecture for Scalable processing of Historical data. URL: http://musashi.sourceforge.jp/.
12. Reed, T.: Measure Your Customer Lifecycle. DM News 21. 33 (1999) 23
13. Rongstad, N.: Find Out How to Stop Customers from Leaving. Target Marketing 22. 7 (1999) 28-29
14. Woolf, B. P.: Customer Specific Marketing. Teal Books. (1993)