Conceptual and statistical problems of using between-class data in educational research

Journal of Marketing Education

Volumn 29, Issue 1, 2007, Pages 34-38

  Clayson, Dennis E ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Marketing education; Research methodology; Student evaluation of instruction; Theories; Type I errors

Indexed keywords

EID: 33847783925     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306297383     Document Type: Article

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