Implementing place marketing policies in Europe: A comparative evaluation among Glasgow, Lisbon and Prague

International Journal of Sustainable Development and Planning

Volumn 1, Issue 4, 2006, Pages 399-418

  Metaxas, T ^a  

^a UNIVERSITY OF THESSALY   (Greece)

Author keywords

City's distinctive characteristics; Glasgow; Internal and external environments; Lisbon; Place marketing policies; Prague; Productive system; Strategic planning

Indexed keywords

EID: 33847268197     PISSN: 17437601     EISSN: 1743761X     Source Type: Journal    
DOI: 10.2495/SDP-V1-N4-399-418     Document Type: Article

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