Dynamic structural consumer models and current marketing issues

Marketing Science

Volumn 25, Issue 6, 2006, Pages 625-628

  Sun, Baohong ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Decision support system; Dynamic and interactive marketing intervention; e commerce; Hyperbolic discounting; Information asymmetry; Information processing; Learning; Optimal decision; Rational expectations; Searching; Signaling; Structural model

Indexed keywords

EID: 33847041167     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0190     Document Type: Article

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