The role of advising in non-returning students' perceptions of their university

Journal of Marketing for Higher Education

Volumn 10, Issue 3, 2001, Pages 45-59

  Peterson, Mark ^a   Wagner, Judy A ^a   Lamb, Charles W ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Attrition; Customer satisfaction; Non returning students; Relationship marketing; Retention; Student satisfaction

Indexed keywords

EID: 84962790679     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n03_03     Document Type: Article

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