Developing and Managing a Mission Statement: A Study of Marketing Departments

Journal of Marketing Education

Volumn 18, Issue 1, 1996, Pages 4-13

  McDermott, Dennis R ^a   Urban, David J ^a   O'hallaron, Richard D ^b  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993748470     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800103     Document Type: Article

References (12)

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3. Brown Richard D. (1993). New AACSB Standards Will Bring Major Changes to Marketing Departments. Marketing Educator, 12 (Fall): 1, 11.
4. Campbell Andrew (1990). Does Your Company Really Need a Mission Statement? Industrial Marketing Digest (Ashridge Strategic Management Center, United Kingdom), 18 (1st quarter): 62–7.
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6. Dominick Charles A. (1990). Revising the Institutional Mission. New Directions For Higher Education, 71 (Fall): 29–37.
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8. Kotler Philip, Fox Karen F.A. (1985). Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice–Hall.
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11. Pearce John, David Ford (1987). Corporate Mission Statements: The Bottom Line. Academy of Management Executive, 1 (May): 109–15.
12. Ryans Cynthia C. Shanklin William L. (1986). Strategic Planning, Marketing and Public Relations, and Fund-Raising in Higher Education. Metuchen, NJ: Scarecrow Press.