Advertising and publicity: Suggested new applications for tourism marketers

Journal of Travel Research

Volumn 45, Issue 3, 2007, Pages 259-265

  Loda, Marsha D ^a   Norman, William ^b   Backman, Kenneth F ^b  

^a AUGUSTA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Advertising; Communication; Perceived credibility; Publicity

Indexed keywords

ADVERTISING; COMMUNICATION; MARKETING; TOURISM DEVELOPMENT; TOURISM MARKET;

EID: 33846559871     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287506292688     Document Type: Article

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