Integrating the internet and marketing operations: A study of antecedents in firms of different size

International Small Business Journal

Volumn 25, Issue 1, 2007, Pages 27-48

  Bengtsson, Maria ^a   Boter, Håkan ^a   Vanyushyn, Vladimir ^a  

^a UMEÅ UNIVERSITY   (Sweden)

Author keywords

Adoption of innovation; Channels; Entrepreneurship; Firm size; Internet; Marketing; Willingness to cannibalize

Indexed keywords

EID: 33846497818     PISSN: 02662426     EISSN: 17412870     Source Type: Journal    
DOI: 10.1177/0266242607071780     Document Type: Article

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