A rationale for the coexistence of central and decentral marketing in team sports

German Economic Review

Volumn 8, Issue 1, 2007, Pages 89-106

  Gürtler, Oliver ^a  

^a UNIVERSITY OF BONN   (Germany)

Author keywords

Central marketing; Collective tournament; Complementarity; Decentral marketing

Indexed keywords

COMPLEMENTARITY; INTELLECTUAL PROPERTY RIGHTS; MARKETING; SPORT;

EID: 33846466610     PISSN: 14656485     EISSN: 14680475     Source Type: Journal    
DOI: 10.1111/j.1468-0475.2007.00135.x     Document Type: Article

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